|
Real
Ale as Cartoon Characters
Finding your perfect drinking partner
According to the Campaign
for Real Ale (CAMRA), finding the right beer style for you is much like trying
to find the perfect drinking partner, so it has come up with the novel idea
of creating some characters that best describe traditional British beers.
Leeds-based
illustrator Christine Joplin has created some quirky cartoon characters that
represent Mild, Light Bitter, Porters, Stouts and Old Ales – five of the most
traditional and flavoursome beer styles.
The Characters:
CHARACTER
OF A DARK MILD: Usually tall, dark and mysterious. Smooth, suave and effortlessly
tasteful. To see the image click Mild
CHARACTER
OF A LIGHT BITTER: Blonde and bright, refreshing lively while being cool
and easygoing. Fun and feisty company. To see the image click Light
Bitter
CHARACTER
OF OLD ALE: Demands respect, Old Ale is formidable but friendly, mature
but robust. To see the image click Old
Ale
CHARACTER
OF PORTER AND STOUT: These are distinguished dudes with smooth characters.
Recognisable by their rich dark bodies and thick creamy heads. To see the image
click Porter&
Stout
CAMRA Press
Officer Owen Morris said: “The superb versatility of British beer means that
there is a style to suit everyone. However people that are new to real ale may
not know what to expect. These cartoon characters are fun and also provide an
insight into what to expect from the beer.
“Arouse your
interest with a smooth and mysterious dark mild, or find favour in a fun and
feisty light bitter. Become engrossed in a formidable old ale, or relax with
smooth stout and porter. Whatever your character, there is a beer style to match.”
CAMRA has produced
posters, leaflets and pump clip crowners featuring the characters so that licensees
can advertise the beers in their pubs. Promotional material is available to
order from CAMRA by contacting cressida.feiler@camra.org.uk
or calling 01727 867201.
From CAMRA
press release dated 30/05/07.
|
