Publicans - Learn the Secrets of How to Turn a PUB WALK into PROFIT !

10 Steps to Success

It's official. Walking is the most popular recreational activity with over 8 million of us walking at least once a month, according to a recent Sport England survey. That's 8 million people out there every month, looking for somewhere to walk and often somewhere to stop for refreshment. Think about it. 8 million people working up a thirst and an appetite. Every month.

So why not tap into that market by showing them an exciting new walk featuring your own pub? Read on to learn the 10 steps to success in creating your very own pub walk - a walk that leads people straight to your door!

You don't even have to write the walk yourself. Of course you can if you want to but why not encourage your customers to do it for you. How? By running your own local contest to find the best walks featuring your pub.

Registration with MyFavouritePubWalks.com as a Participating Pub is free and it gives your pub it's own profile page on the MyFavouritePubWalks.com website for 1 year. You decide what prizes you want to offer your customers (meal for two, bottle of champage, etc.) and then simply use the MyFavouritePubWalks.com website to run your own online local competition. Any customers entering a walk for your pub automatically also qualify for one year's free membership of MyFavouritePubWalks.com giving them unlimited downloads of all our pub walks.

Rest assured that you do not need to make any payment to MyFavouritePubWalks.com as you are helping us to build the most comprehensive database of pub walks anywhere. Even after the first year, there will always be a brief overview of your pub and contact details alongside each of your pub's walks.

If you would like to reach out to these 8 million walkers and get some free advertising too, then follow our 10 steps to success below.

10 STEPS TO SUCCESS

1. Register your pub at MyFavouritePubWalks.com/publicans and submit details for your pub's Profile Page. Don't forget to state the prizes you are offering your customers and the closing date for entries. If you are allowing people to vote then include the deadline for that too. We will then set up your profile page and email you a link so you can check it.

2. Tell your existing customers about the competition by downloading the posters and flyers on the website and displaying these inside your pub. If they can be visible from outside for passers-by then even better. If you have a mailing list, tell them too, ideally by using the website's "Tell a Friend" facility on your Profile Page as this will take them straight to the site and how to enter. Alternatively paste the URL of your Profile Page into your mail.

3. Tell your local newspaper about your competition (include details of your prizes), giving them some information about your pub and include a photograph - they are always looking for a good photo opportunity! If you are the first pub to do this in your town, district or county then make sure they know it. The early bird catches the worm!

4. Tell your local radio station - they may even offer you the chance to speak on radio about your competition, your pub, your prizes and what a walk from your pub can offer walkers (scenery, historic interest, heritage trail or nearby attractions).

5. Tell your Parish Magazine by sending them a poster which they may include or mention for free on their events page. As they are always looking for magazine content, you could write them a short item on your own favourite walk from your pub and include details of your competition prizes (remember to include that photo).

6. Always carry a few posters with you and ask to display one anywhere this is possible - your local Tourist Information, library, supermarkets, corner shop, parish notice boards, leisure centres, anywhere.

7. Make an event of the judging. You could of course decide yourself who is the winner for your pub but that would be missing a great opportunity. Why not engage your customers by letting them participate and get them talking about your pub? Have a specific night after the competition closes where you leave printouts of each walk on the tables for people to pass around and discuss, even take away with them. You could even throw in a few sandwiches and crisps if you wanted. Encourage them to try the walks, then vote and comment online.

8. Choose your winner(s) after the voting deadline by viewing the star ratings and comments left by walkers on the website and then make sure everyone knows who those winners are and the prizes they received.

9. Celebrate the winning pub walk and again use it for maximum publicity. Tell your local paper. Why not organise a group pub walk for your customers using the winning entry? If it proves popular you could consider a monthly, quarterly or half yearly walk perhaps using some of the other entries.

10. Finally - remember any pub can use this as a route to new business and more profit - try to be one of the first in your area to ensure you get the maximum benefit. This is not just about attracting new customers. It is also about increasing the spend of all customers, both new and existing, and giving everyone an added reason to return to your pub again and again.

To start on the path to profits, click on MyFavouritePubWalks.com/publicans.

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